Mikuna is a plant-based food brand known for using chocho (lupini beans) as its core ingredient—an ancient, nutrient-dense legume used to create modern, clean-label, high-protein food.

 

As a graphic design intern, I worked alongside the brand marketing team and supported the creative director on campaign and brand assets, helping translate the brand’s identity into cohesive visual content across touchpoints. This was my first exposure to the DTC/CPG space, where I gained hands-on experience understanding how the funnel works from awareness through conversion and retention.