Retention
Worked alongside cross-functional teams on retention-focused direct mail and lifecycle email campaigns for Apothékary, contributing to a broader CRM strategy by helping create thoughtful, on-brand touchpoints that re-engage customers and support long-term loyalty across digital and physical experiences.
CRM & Retention | Lifecycle Campaigns | Multi-Channel (Email & Direct Mail)
Helping shape a clear design system, hierarchy, and messaging for a physical CRM touchpoint. I focused on how layout, tone, and information design could make the piece feel more personal and approachable while still supporting re-engagement and repeat purchases. The process reinforced how much stronger the outcome becomes when different perspectives come together across disciplines.
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