Growth Marketing
Collaborated with Growth Marketing on paid social campaigns across Meta, TikTok, and Google Display, creating performance-driven creative that balanced brand storytelling and conversion goals. Expanded campaigns into OOH and LinkNYC placements through digital and motion assets that brought the brand into the physical space.
Performance Marketing | Paid Social | OOH | Motion Design
Collaborated with:
Lead Designer
Copywriter
Director of Growth
Paid Ads
Case Study: Meta Creative Testing for Take The Edge Off®
Learning: How Low-Fidelity, Comparison-Based Creative Drove Higher ROAS
We tested Meta ads for Take The Edge Off® by comparing high-production creatives with low-fidelity, UGC-style content to see what actually drove better ROAS and clearer messaging. The low-fidelity ads consistently performed better, and the strongest format overall was simple comparison charts (Alcohol vs Take The Edge Off®) because they made the value proposition easy to understand quickly. Even within those, the more stripped-back white-background versions outperformed branded designs, likely because they were easier to read and felt less like ads. Overall, it came down to clarity and native feel—less polished production, more straightforward communication, and lower cognitive effort for the viewer.
Paid Ads
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