Mally Beauty
Mally Beauty, founded by celebrity makeup artist Mally Roncal, is now developed and distributed in partnership with QVC. Known for its high-glam, feel-good approach, the brand focuses on easy-to-use, long-wearing products designed to bring pro-level techniques into everyday routines.
Amazon | PDP | E-commerce (PDP) Design | Retouching
QVC was a huge market for this brand, and I loved working on content for it and adapting designs for a broader, more accessible audience.
Julep Beauty
Mally Beauty is a makeup brand by celebrity makeup artist Mally Roncal, known for its high-glam, feel-good approach. The products are easy to use, long-wearing, and designed to bring pro techniques into everyday routines.
Amazon | PDP | E-commerce (PDP) Design
Designing for a mature audience deepened my understanding of the importance of clarity, readability, and making information easy to take in quickly.
Julep Beauty
Julep is a brand that started with nail polish and later expanded into skincare and makeup. It’s known for easy-to-use, multitasking products and a more everyday, accessible approach to beauty.
Amazon A+ | PDP E-commerce (PDP) Design | Retouching
Julep’s expansion from nails into skincare and makeup was notable, with Eyeshadow 101 (ES101) as the hero product. It was fun collaborating with celebrities and creating engaging content.
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