Laura Geller

Laura Geller is a beauty brand designed for mature skin, known for lightweight, hydrating formulas that don’t settle into fine lines or emphasize texture. I contributed to the digital side of the campaign through PDP, product storytelling, retouching imagery, and Amazon A+ content focusing on maintaining brand cohesion and educating users across key touchpoints.

Digital Design | UX & UI | E-commerce (PDP) Design | Amazon A+ | Retouching

Designing for a mature audience deepened my focus on clarity, readability, and quick comprehension, with a consistent emphasis
on user experience.

Amazon A+

Cover FX

Cover FX was a complexion-focused beauty brand known for inclusive shade ranges and skin-first formulations. I was part of the rebrand, contributing to new packaging, refreshed educational content, updated messaging, and campaign development. The brand has since closed.

Brand Identity | UX & UI | E-commerce (PDP) Design | Amazon A+

Although the brand is no longer operating, I wanted to reflect on my time there working across the campaign and creating a wide range of supporting assets.

Laura Geller

Designing for a mature audience deepened my focus on clarity, readability, and quick comprehension, with a consistent emphasis on user experience.

Amazon A+

Cover FX

Thanks for stopping by!

Designing for a mature audience deepened my focus on clarity, readability, and quick comprehension, with a consistent emphasis
on user experience.