Laura Geller

Laura Geller is a beauty brand designed for mature skin, known for lightweight, hydrating formulas that don’t settle into fine lines or emphasize texture. Working as part of a cross-functional team, I focused on the digital side of the campaign, contributing to PDP design, product storytelling, and campaign assets. The work centered on maintaining brand cohesion while helping educate users across key digital touchpoints.

Digital Design | UX & UI | E-commerce (PDP) Design | Amazon A+ | Retouching

Designing for a mature audience deepened my understanding of the importance of clarity, readability, and making information easy to take in quickly.

Amazon A+

Cover FX

Cover FX was a complexion-focused beauty brand known for inclusive shade ranges and skin-first formulations. I was part of the rebrand, contributing to new packaging, refreshed educational content, updated messaging, and campaign development. The brand has since closed.

Brand Identity | UX & UI | E-commerce (PDP) Design | Amazon A+

Although the brand is no longer operating, I wanted to reflect on my time there working across the campaign and creating a wide range of supporting assets.