Sugar Kick™ is a functional wellness tincture from Apothékary designed to support balanced blood sugar, reduce sugar cravings, and promote steadier energy after meals. I contributed to the product launch across PDP design, product storytelling, and performance marketing creative, including paid social, display ads, and campaign assets. Working as part of a cross-functional team, I helped develop a cohesive system that clearly communicated the product, captured attention quickly, and supported a strong go-to-market rollout.