Designed Black Friday, Cyber Monday, and holiday campaigns as part of a cross-functional team, contributing to performance-driven creative across paid media.

The focus was on translating the brand into bold, conversion-led assets that could cut through in high-volume, fast-scrolling environments and drive engagement during peak shopping moments.

 

I was on set for a full 9+ hour photoshoot, collaborating closely on art direction throughout the day, and continued working with the team through retouching and post-production to ensure the final assets felt cohesive and aligned across channels.